10 · Brand design · Brand identity · 2026
Risendune identity
The identity for Risendune itself: a gold sun cut by dune contour lines, expanded type, and contour lines that become the website.
Start a project like thisThe lockup: a gold sun cut by contour lines arching over a dune, beside the RISENDUNE wordmark, on dark and on light. The palette: void and sand, with gold as the only accent. On sand the gold deepens, so it stays strong. The type: Archivo Expanded for the wordmark and headings, Archivo for text, JetBrains Mono for labels. The X kit: a 1500 × 500 banner of the dunes at sunrise, and the Contour Sun as the profile picture, lit the same way. On the site: the header and the Dune Field, drawn with the same contour lines as the mark. The favicon and app icon: below 40 px the mark drops to two heavier contour cuts, so it still reads at 16 px.
The brief
A name, Risendune, and a new design studio to launch on X, with no visual identity yet. It had to read as a studio rather than a freelancer, hold up as a 16 px favicon and a small avatar, and carry straight into the portfolio site.
The approach
The name holds two images, a rising sun and the dunes, and the identity uses both.
- The mark is a gold sun cut by contour lines that arch over a dune crest. The cuts are holes, so it stays one colour.
- The wordmark is Archivo Expanded at weight 780: wide and low, like a horizon.
- Gold is the only accent. Everything else is void and sand.
- Contour lines are the signature, and they are the same lines that draw the Dune Field on this site.
Delivered
- A logo set: the mark, the wordmark and the lockup, on dark and on light.
- The palette and the type system.
- A favicon and app icons.
- An X kit: the banner and a matching profile picture.
Every file is made from code by npm run brand, so the identity and the site never drift apart.